Joey, I made you a 3.5-minute video with some feedback on your course. I think this would really help make the course 10x more useful. Hit me up if you need any clarification. ~ Coach Becker

Ketology (KEY-TALL-O-GEE) (n). The study and PRACTICE of the low-carb LIFESTYLE.

Mission statement:

I am on a mission to help reverse the growing obesity crisis one person at a time by helping them discover the power of the low carb lifestyle and by ignoring the official dietary guidelines that are making them fat and sick.

Story pitch:

Obesity is preventing you from leading your best life.
You’ve tried losing weight in the past, and perhaps you’ve had some success, but eventually, the results don’t last and the weight returns
The KetoCode will help you improve your health, boost your energy, and shrink you waistline once and for all so you never have to diet again.

Theme:

because everyone deserves a healthy body and vibrant life

One Liner:

If you are struggling to maintain a healthy weight despite your best efforts, The KetoCode™ will help you permanently lose unwanted body fat

Big marketing idea:

Losing weight doesn’t have to be a miserable experience

Primary promise:

lose weight without depriving yourself (deprivation)

Big domino:

the official dietary guidelines are making people fat and sick

Value stack:

improve your health, boost your energy, shrink your waistline

The Keto Code Manifesto:

We believe the keys to permanent fat loss and abundant health starts with ignoring the traditional advice.
Big Food and Big Pharma are manipulating us by prioritizing profits over human health.
We have ditched the diet mentality and we focus on developing healthy habits.
Instead of counting calories and depriving ourselves, we are hacking our hunger hormones and becoming fat burning machines.
ALTERNATIVE: Instead of counting calories and depriving ourselves, we are hacking our hunger hormones and training our bodies to burn fat for fuel.
We avoid foods that make us hungry, promote fat storage, and cause inflammation (namely sugar, grains, and processed seed oils)
We eat foods that are delicious, nutritious, and satisfying.
We believe in the power of community and belonging to a tribe of like-minded fat burners can make all the difference.

One sentence persuasion:

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”

*Justify failures*. The reason you haven’t be able to lose weight and keep it off… is because you’ve likely been following horrible advice
*Encourage dreams*. If you’re sick of yo-yo dieting and want to get into the best shape of your life, have the body you’ve always wanted… you can do it
*Allay fears*. This program is different. The plan is guaranteed to work. If you follow the step by step plan you will be successful.
*Confirm suspicions*. Big food, Big Pharma and the medical community DO NOT WANT YOU TO KNOW ABOUT THIS
*Throw rocks at enemies*. Most doctors, dietitians, and personal trainers don’t even understand this. They have been giving out horrible advice and then blaming you when you unable to get the results you are looking for.

The secret to converting copy is to define the 1 belief, then answer these 10 questions.

Here’s the one belief:

This new opportunity is the key to their desire and it’s only attainable through my new mechanism.

Adopting the low-carb lifestyle (new opportunity) is the key to permanent fat loss (desire) and is only attainable through The KetoCode (new mechanism.)

Here are the ten questions:

How is this different than everything else I’ve seen?
What’s in it for me?
How do I know this is real?
What’s holding me back?
Who/What’s to blame?
Why now?
Why should I trust you?
How does it work?
How can I get started?
What do I have to lose?*

How is this different than everything else I’ve seen?

While most programs focus on weight loss... The Keto Code is about health gain (significant fat loss is just a nice side effect). Health gain > Fat loss > weight loss

Dieting is about restriction for a certain period of time or until you reach a certain goal. The KetoCode™ is about developing healthy eating habits that will last a lifetime.

Finally, what makes The KetoCode™ system special is the build in coaching and accountability. Our goal is to help you figure out a way to customize a plan that fits into your life permanently.

What's in it for me?

For starters... how does better health, more energy, and a smaller waistline sound?

If that's not enough, losing 100 pounds taught me that I could do anything I set my mind to.

While the fat loss is great, the biggest benefit is that I just feel better all the time! My joints don't constantly ache from supporting my huge body and for the first time in my life, I feel sexy and strong!

The real benefit is knowing how I can keep the weight off for good!

How Do I Know This is Real?

Most of what we recommend flies in the face of the traditional advice and is often in direct conflict with what we have been taught about diet and nutrition for most of our entire lives, so it's understandable that you might be skeptical.

This program is based on ancestral principles as well as the latest nutritional studies that weren't funded by the food industry. (When Coca-Cola, or one of its subsidiaries, sponsors a study claiming sugar isn't harmful to your health, you should raise an eyebrow)

It also comes down to common sense... eat real food and avoid processed food. eat when you are actually hungry, and not just bored or seeking comfort.

What's holding me back?

1. Change is scary. Trying something new gets us out of our comfort zone. What if we fail to reach our goal yet again?

2. Habits are hard to break. Although our plan is simple... it's not easy. If this was easy, everyone would already have a strong, lean, healthy body. Some may be able to do it on their own but investing in The KetoCode™ which will show you what to do, make sure you do it, and help you make it stick will get you better results, faster, than if you attempt it on your own.

3. the thought of giving up certain foods can be unsettling. Giving up bread, soda, beer, sweets, etc...? No thanks, I'd rather be fat! I use to think that was too, but once I was able to break my carbohydrate addiction, I hardly even miss them. To be perfectly honest, however, every once and a while I miss eating carbs, but I never miss the 100 pounds of additional body fat I used to carry around with my 24/7/365.

Who/What is to blame?

The traditional dieting advice is garbage. Most doctors have no clue about nutrition. They barely study it in medical school.

Unfortunately, most nutritionists and dieticians also don't have a clue either. They studied it extensively in school, but most of what they studied was based on outdated concepts and research provided by big food and big pharma.

Why Now?

"The best time to plant a tree was 20 years ago, the next best time is right now." Chinese proverb

There is no better time that RIGHT NOW to make your health a top priority!

Don't wait until after your vacation, or the next big holiday, or even next Monday. Start right now!

The sooner you start the sooner you will get results. Let's go!

Why should I trust you?

Because I know what it’s like to be obese, to struggle with weigh and body image issues, and to bounce from diet to diet with little success.

I now also know what it takes to affect lasting change so that not only can you achieve life-changing weight loss, you’ll be able to keep it off for good.

I am obssess with helping my clients experiencing the same life changing results that I have.

I walked away from a 6-figure career as a successful wedding photographer because I feel compelled as a former fat person to share my story with those who are struggling.

how does it work?

Personalized nutrition plan, mindset coaching, and professional accountability partner

How Can I get started?

Enroll in our 7 day jumpstart
Schedule a complimentary, no-obligation coaching call
Choose a program that is right for you

What do I have to lose?

The cost of inaction multiplied over time.

The KetoCode™ is:

A straightforward, no BS 💩 approach to improving your health and optimizing your body composition
A program designed to help you adopt a low-carb lifestyle that is healthy, enjoyable, and sustainable
Based on the latest nutritional and behavioral sciences and completely ignores the traditional advice

What does it do?

The KetoCode™ combines a personalized nutrition plan, behavioral coaching, and a built-in accountability program to help you improve your health and optimize your body.

The KetoCode™ combines a personalized nutrition plan, behavioral coaching, and a built-in accountability program to help you permanently lose unwanted body fat.

The KetoCode™ will help you:

✔️ Improve your health, boost your energy, and shrink your waistline

✔️ Shift your mindset and ditch the dieting mentality for good

✔️ Customize the low-carb lifestyle to work for you and your goals

✔️ Stay accountable and implement the plan

✔️ Develop healthy habits that will last a lifetime

✔️ Eliminate the confusion about all the conflicting dietary advice

✔️ Show you how to get the maximum results with minimal effort

✔️ Permanently lose a significant amount of body fat

**The 3 Keys to Lasting*, Life-Changing Results:

*Lasting - Losing body fat is the easy part. Keep it off is the real trick. The KetoCode™ is about helping you achieve results that last!

**Life-Changing - The KetoCode™ isn't about helping you lose a few pounds. It's about a "Holy crap I barely recognized you" kind of transformation.

Know it. First, you need to find a sustainable way of eating that you enjoy, that is healthy, and that supports your goals.
Do it. Second, you need to put the plan into action. All the knowledge in the world is useless without action.
Make it stick. Finally, you need to develop healthy habits so that once you lose the weight, you are able to keep it off for good!

The KetoCode™ Includes Everything You Need to Succeed

A Personalized Plan. There is no one-size-fits-all solution that works for everyone. Get help customizing a plan that fits your life. (KNOW IT)
Built-in Accountability. Knowing what to do is one thing. Doing it is another. You don't have to go through this alone. You will be supported the entire time. (DO IT)
Behavioral Coaching. Ditch the dieting mentality and learn how to break bad habits and replace them with healthy ones that will last a lifetime. (MAKE IT STICK)

Sign up and get access to:

The Course. Fat Loss Made Simple, our self-paced online course that will eliminate the guesswork and help you determine what, how much, and when to eat in order to burn body fat for fuel.
The Community. KetoCoders, our private support forum will connect you with others who are on the same journey with similar goals. Get your daily dose of motivation, accountability, and support!
The Coaching. What better way to reach your goals than to have your own personal guide who has been where you are, knows how to get you where you want to go, and will help you at every step along the way?

My Story

I struggled with my weight for my entire life.

I was a chunky little kid, who turned into an overweight adolescent, and by the time I was an adult... I was obese.

I tried just about every diet known to man because I hated being fat.

I got teased, picked on, rejected and I struggled with self-esteem due to the shape of my body.

I wasted thousands of dollars on shakes, pills, supplements, fitness gadgets, and programs.

I even hired personal trainers and a nutritionist.

Sure, I'd lose a little weight here and there... but it would always come back!

Also, whenever I was "dieting"... I was always miserable.

The food was usually pretty boring, or it didn't taste very good, and there was never enough...

I was always hangry!

Then a few years back I tried a low carb diet and I was able to lose 70 pounds in a year!

I even kept it off for a couple years before I started slipping into my old habits and the weight slowly started creeping back on.

Eventually I gained half of the weight back (+35 pounds).

Then in 2015, a month before my first daughter was born... I made a commitment to get back on track and lose the weight and make my health a priority once and for all.

I started studying anything that had to do with nutrition, health, diet, exercise, willpower, motivation, and health.

I even became an Certified Primal Health Coach.

I was able to lose the 35 pounds again, and went on to drop another 30 pounds for a total of 100 pounds of body fat lost for good!

Many of my friends were motivated by my transformation and I started a little side hustle to help them lose weight.

Once they were successful, they started referring their friends and they too starting losing weight and dropping inches.

Now my little side hustle has turned into my full time passion.

As a former fat person who knows what it's like to struggle, I feel compelled to help one person at a time develop healthier eating habits that will last a lifetime!

I am obsessed with constantly improving my programs and tweaking my process based on the feedback of my clients and I am on a mission to help you lose all the weight you want by ignoring the traditional dieting advice.

"If I Can Change My Eating Habits... You Can Too!"

You're looking a guy who used to take pride in eating nachos by the pound during a single sporting event.

You're looking a guy who used to who has been asked to leave an all-you-can-eat buffet more than once.

You're looking a guy who used to eat a box of cereal in a single sitting.

You're looking a guy who used to spend over $100 a week on fast food.

You're looking a guy who used to easily polish off an entire large pizza by himself.

You're looking a guy who used to eat Girl Scout Cookies a box at a time.

You're looking a guy who once exchanged Christmas cards with the manager of a Jack-in-the-Box.

Why I Do What I Do

After struggling with my weight for my entire life, at first, all I wanted was to lose weight.

Now that I have a family... my number one motivation for living this lifestyle is for health reasons.

I didn't become a dad until I was 41. By comparison, when my dad was 41, I was 20!

Also, my wife is almost 12 years younger than me! (#humblebrag)

I eat the way I do because I want to be around for my family for as long as humanly possible. Once I started researching the low carb lifestyle, I realized that just about everything we've ever been taught about health and nutrition is wrong.

Saturated fat won't clog your arteries. Cholesterol is actually good for you. Salt doesn't cause high blood pressure, I could go on and on...

I live the low-carb lifestyle because I am certain it is the healthiest way of eating possible and it is what humans were designed to eat before processed food companies took over and messed everything up.

I eat the way I do because the food is delicious, nutritious, and satisfying. The fat loss is just a nice bonus!

I am on a mission to help others become the healthiest version of themselves. Let me know if I can help.

The Harsh Reality of Obesity

Obesity is keeping you from living your best life.

It may not be polite or politically correct to bring up someone’s weight or body composition, but I assure you, this is not about fat shaming.

This is about vastly improving the quality of your life by improving the status of your health.

Most of the leading causes of death: heart disease, stroke, diabetes, cancer, dementia... are linked to obesity.

The good news is that they are mostly preventable through proper nutrition and better lifestyle choices.

Whether you adopt a low-carb lifestyle in an effort to lose weight and your health improves, or you adopt the lifestyle for the health benefits and you experience significant fat loss as a side effect, either way, it's a Win-Win!

The Traditional Dieting and Weight Loss Advice Sucks!

"The definition is insanity is doing the same thing over and over expecting a different result"

It's Not Your Fault

Ever since the US government officially started recommending a low-fat diet in 1980, obesity rates have been on the rise

For decades, "the so-called experts" have been dishing out horrible advice that had no chance of ever working long-term. 👎

And when that advice doesn't work, they blame you for being lazy, lacking willpower, or not following the plan. 😡

But it is Your Problem

It's time to ignore the conventional wiz-dumb 🙉, stop dieting, and discover how you can achieve life-changing FAT LOSS once and for all! 👊

You don't need to count calories or eat tiny portions of bland, boring food in order to lose weight. In fact, depriving yourself only sets you up for failure.

I Was a Hopeless Case

Before I discovered the power of the low-carb lifestyle, I was a hopeless case. I bounced from diet to diet trying to find something that worked. I would lose a few pounds, only to inevitably gain it back.

It was incredibly frustrating because no matter what I tried, I couldn't keep the weight off long term.

I hated my body and cursed my genetics.

Also, as I got older, my health began to decline and I never had any energy.

If any of this sounds familiar... have hope, because help has arrived!

I know how it feels to be fat:

I spent most of my life overweight and obese.
Climbing a flight of stairs used to leave me winded. It was a struggle to simply tie my shoes.
The Seinfeld episode about "The Bro/Manssiere" where George feared he was developing male breasts hit a little too close to home.
I wasted a small fortune on shakes, supplements, and fitness gadgets that promised quick fix results that never came.
Even the personal trainers and dietitians I hired handed out horrible advice that ultimately never worked or was unsustainable.

I also know how to help:

Once I ignored the outdated, traditional weight loss advice and unlocked the code, I was able to shed 100 pounds of body fat!
This sustainable way of living has helped maintain and keep the weight off for years.
I feel compelled as a former fat person to share my message and my method with anyone who is struggling with their weight or experiencing obesity-related health issues
I am on a mission to make your transition to the Keto lifestyle as smooth and effortless as possible
I will help you achieve lasting, life-changing fat loss, no matter how many times you have tried and failed in the past
I want my transformation to inspire others, give them hope, and show them what is possible

As someone who understands what you are going through, and who finally cracked the code to permanent fat loss, I am on a mission to help you do the same!

All The Tools You Need To Build A Successful Online Business

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The Choice is Yours:

Keep Doing the Same Thing:

👎 Continue to Yo-Yo Diet
👎 Waste Time Counting Calories
👎 Higher Risk of Developing Type 2 Diabetes
👎 Feel Like a Failure After Attempting Another Diet That Didn’t Work
👎 Waste Money on Shakes, Supplements and Fitness Gadgets
👎 Continue Being Controlled by Food
👎 Experience Mood & Energy Swings From Sugar Crashes

or… Try Something Different:

👍 Experience Substantial Weight Loss
👍 Keep It Off For Good
👍 Tap Into Endless Energy
👍 Increased Mental Focus
👍 Quality of Sleep
👍 More Confidence
👍 Regulate Hunger Hormones
👍 Improve Your Overall Health
👍 You’ll Just Feel Better

It's Time to Choose:

Do nothing. If you aren't ready to make a change, no judgment... I was once there too, but unfortunately, I can't help you.
Try Harder. Keep doing the same thing over and over and maybe things will change this time? ( Just kidding... that's the actual definition of insanity!)
Do It Yourself. Obviously, it is possible to adopt a low-carb lifestyle on your own. The basic principles are simple... stop eating sugar, grains, and processed seed oils. Unfortunately, changing a lifetime of eating habits is easier said than done. This option is better than nothing and if you go this route, I sincerely wish you the best of luck!
Seek Professional Help. By enrolling in one of our programs, not only will you get access to our step-by-step foolproof plan, you will be equipped with the tools and resources to put the plan into action so that you get the results you want!

Coaching Options

How is being obese impacting your life? How is it affecting your physical and mental health? What is the cost of not taking action?

How much worse off will you be in 5 or 10 years if you continue on the path you are on?

There's no time like RIGHT NOW to make your health a priority by making some lifestyle changes.

If you were able to lose 50, 75, or even 100 pounds in the next year and discovered how to keep it off for good, how much would that be worth to you?

Depending on how much support, accountability, and guidance you need, The Keto Code™ has 2 different coaching options:

Group Coaching (most popular)
For those who need to lose between 30-99 pounds

Access to the Fat Loss Made Simple course (a $997 value)
Access to KetoCoders, our private support community ($490/year)
Access to Ketology's Fat Loss Coaching Program ($997/year)
A Personalized Meal Planning Session (a $497 value)
Monthly Membership - No Contracts - Cancel Anytime

CTA: GET ALL THIS FOR ONLY FOR $97/MO

1 on 1 Coaching
For those who need to lose 100 pounds or more

Includes everything in the Group Coaching option plus additional accountability in the form of:

Weekly 1 on 1 accountability calls
24/7 support via text or Messenger
*This option requires a 1-year commitment

CTA: APPLY FOR 1-ON-1 COACHING

It’s Simple… but it’s not Easy

Let’s face it…

If you could do it on your own…

You’d already be at your ideal weight or have the body you want.

You shouldn’t have to go through this on your own and there is no shame in asking for help!

Knowing what to do is one thing… doing it is another thing altogether.

We won’t let you fail!

You will be supported the entire time.

Easier Said Than Done

It’s a simple concept, but it’s not exactly easy to execute.

That is why I created this coaching and accountability program.

Of course you can attempt to do this on your own, but by investing in coaching program…

# We’ll show you exactly what to do in order to get the best possible results in the shortest amount of time!

Change your habits, change your life

The best way to change your body, is to change your eating habits

The only way to change your eating habits, is to change your mindset

The best way to change your mindset is to adopt The KetoCode into your life.

It’s Not Your Fault You Can’t Lose Weight

Perhaps you feel hopeless because you have tried all kinds of diets and exercise programs that haven’t worked.
They don’t work because they are based on outdated information or they are nearly impossible to maintain
The reason you have not been able to lose weight and keep it off is not because you are lazy, or lack discipline…
It’s likely because you have been following horrible advice that had no chance of ever working long term.

Do You Feel Hopeless?

🤢 Are you sick of yo-yo dieting?

🤔 Are you confused about all of the conflicting dietary advice?

☹️ Are you uncomfortable in your own skin?

😡 Are you frustrated by your lack of progress despite your best efforts?

🤕 Are you concerned about your health?

IT’S NOT YOUR FAULT… but it is your problem!

*Method #1:*With statements explicitly sharing the benefits.

*Method #2:* With questions presupposing the benefits.

An example of #1…

“Intermittent fasting is such a powerful fat burning method.”

An example of #2…

“Why is intermittent fasting such a powerful fat burning method?”

The savviest email marketers know this. So they rely heavily on Method #2 — questions presupposing benefits.

Here’s why…

Method #2 never triggers any sales resistance or doubt or skepticism in the mind of your prospect.

Instead, it forces your prospect to accept your benefit claim as true while they contemplate the answer to the question you’ve posed.

For you to even think about a possible answer, you, first, must accept that intermittent fasting /IS/ a powerful fat burning method.

You can’t contemplate /WHY/ it is a powerful fat burning method until you first agree it /IS/ a powerful fat burning method.

And that agreement happens automatically. And immediately.

See, by presenting a benefit in the form of a question, your prospects are forced to immediately accept the benefit as true in order to think about the answer to the question.

Why is a low carb lifestyle + intermittent fasting the ultimate solution to long term weight loss?

Ask it as a question and they’ll assume the answer is true:

What makes the low-carb lifestyle + IF the best way to lose fat and keep it off for good?

The un-guarantee.

I guarantee this program works, however, I can’t guarantee you will stick to the program. Many weight loss programs offer a money-back guarantee to entice you to sign up risk-free, but guess what… in order for this to work, you must have some skin in the game. If I offered an unconditional money-back guarantee, I’d get a lot more sign-ups, but anyone, at any time, could simply give up, say the program didn’t work and get their money back. That’s not fair to me, and what kind of coach would I be if I let you quit on a whim. Trust me, there are going to be many times that you are going to want to give up, but your financial investment will be one of the things that help you stay committed.

If I were to offer you a money-back guarantee, you could quit any time you felt like it. What kind of coach would I be if I let you quit before reaching your goal?

The plan works *if you work the plan*.

You can’t just sign up and magically expect to lose weight.

The truth is… it takes dedication, discipline, and putting the knowledge you gain into action.

Here’s Why I DO NOT Offer a Money Back Guarantee:

* I can’t order for you at restaurants

* I can’t go grocery shopping with you

* I can’t chew your food for you

* I can’t decide what, when and how much you are going to eat

* I can only show you what to eat and what to avoid… THEN IT’S UP TO YOU!

* I don’t want to give you a safety net or offer any kind of incentive for you to self sabotage

* Lastly, the FTC is very strict about companies and individuals making weight loss claims & guarantees, so even though I am very confident in this plan, individual results may vary.

How the Guarantee Works:

If you make an honest effort to follow our step-by-step plan, record your progress at your weekly check-ins, take advantage of our bi-monthly coaching calls, and you do not lose at least 10% of your body weight in 90 days…

I will coach you for free for up to 3 more months.

If you need a money back guarantee, it tells me you’re not serious about getting the results.

I’m here to ensure you stay on track, not to give you another trial run and allow you to give up.

Like I said, I have no trouble guaranteeing my plan as long as you stick with it.

I believe this is your best chance to achieve lasting weight loss.

I believe it with every fiber of my being so here’s the guarantee I will make:

*You’ll lose 10% of your body weight within 100 days or I will personally coach you for FREE until you hit your goal!*

21 Principles of Transformation

1. *Focus on health gain*, not weight loss

2. *Fat Loss* is greater than weight loss.

3. *Eat real food* and avoid processed garbage

4. *Ditch the Dieting Mentality*

5. *Fat Burning Machine*. Eat fat to lose fat. In order to burn body fat, you must become a fat burning machine

6. *Avoid sugar, grains, and processed seed oils*

7. *Sustainability.* The food you eat must be delicious, nutritious, and satisfying, otherwise it won’t be sustainable.

8. *Meat based diet*. The star of every meal should be animal based protein

9. *Eat meals, not snacks*. Eat enough fat and protein at each meal to keep you tied over until the next. Snack on your own body fat.

10. *What vs. How Much.* What you eat matters more than how much you eat. The quality of calories consumed matter more than the quantity

11. *Work out .* When it comes to exercise, quality over quantity. Place a priority on building strength

12. *Focus on Satiety* and Hormones, not calories

13. *Mindful eating*. Are you hungry or bored? Do you need to eat or do you just want to eat.

14. *Can’t vs. Don’t*. It becomes a whole lot easier when “I can’t eat that” turns into “I don’t eat that and instead of focusing on what you can’t eat, focus on all the delicious options that are available to you!

15. *Choices*. Make the best possible choice in any given situation. Perfection is a myth

16. *Commitment* is the bridge that till take you from where you are to where you want to be. You’re either in or you’re out, there is no try.

17. *Consistency* Matters. One day, one meal at a time.

18. *Customization*. There is no one sized fits all plan for everyone. The key is to figure out what works for you

19. *Mental Mastery*. Self Integrity, Discipline and Willpower and skills that can be developed through practice.

20. *Habits*. Developing healthy eating habits that turn your diet into a lifestyle is the only way to make a permanent transformation. Change your habits, change your life

21. *The 7 S’s of Success*: Steak, Salt, Sleep, Sunshine, Stress-Reduction, Strength Training, and Sex (Avoid Seed Oils, soy, and stress)

The KetoCode™ takes the confusion and frustration out of weight loss.

Plain and simple, I will help you lose unwanted body fat and show you how to keep it off for good!

6 Steps to Serious Fat Loss

1. *Decide*. First you must simply decide that you want to make your health a fitness a top priority.
2. *Commit*. Transformation is not possible without commitment. Do whatever it takes to keep your word to yourself and stick to the plan.
3. *Discover*. Forget everything you’ve ever been taught about nutrition and discover how the human body actually stores and metabolizes body fat.
4. *Support*. Surrounding yourself with others who are modeling the desired behavior you wish to adopt makes it easier for you to adapt your behavior.
5. *Customize*. There isn’t a one-sized-fits-all solution for everyone, so it’s important to tailor a plan that fits into your life and supports your goals.
6. *Solidify*. Developing new healthy eating habits are essential if you want to turn this diet into a lifestyle.

The most common question I get asked is if the program is so easy why can’t I just do it myself?
My answer is always you can 100% do it yourself but will you?
The value is not in the information as all of this information is out there for free. The value is in the support and community that will push you to reach your goals.
So sign up for the next challenge and together we will make it happen.
Hit the SIGN UP button below to save your spot in the upcoming challenge.
Excited to see you there!

Whenever you attempt something new, be it golfing, underwater basket weaving, or a completely new way of eating… you will benefit greatly by having a coach, a mentor, or a guide to help you along the way.

Two Things

You need two things in order to achieve lasting weight loss:
1. Knowing what to do.
2. Doing it.
# Both of these are essential to your success.

Knowing
The sad fact is that when it comes to *lasting* weight loss… most people simply do not know what to do.
The “conventional wisdom” isn’t working.
It’s confusing. There are tons of “so called experts” who are always contradicting one another.
One study shows this… another shows that…
Who and what are you supposed to believe?
As a society, we’ve been listening to horrible advice for the last 40+ years and the obesity epidemic is only getting worse.
The prevailing advice spewed by doctors, trainers, the media, and even the government of “eat less, move more” is crappy advice and it simply does not work long term /(that’s why more than 70% of adults in the US are overweight or obese according to the CDC)/.

Doing
Knowledge without action is a waste.
It’s one thing to learn that the key to lasting weight loss is to eliminate sugar, grains and processed oils from your diet…
It’s an entirely different thing to actually change your eating habits and lifestyle to reflect that knowledge.
This isn’t about a short term diet.
It’s about a long term lifestyle change.
But here’s the truth:
Change is hard… especially if you attempt it on your own.
The reason most people do not get results, is because they don’t stick to the plan (or the plan they’ve been following doesn’t work).

Let’s Face It
If you were able to put these two pieces together you’d already have the body you want, right?
That’s why you need a coach!

(copy from my page that would only be geared towards obese men):

Listen up Chunky...

When you are finally ready to do something about your big fat ass... CTA" Just F*cking Call Me

Look, I ain't tryin' to fat shame you...

But I did want to get your attention because what I have to say is important.

It's time for some tough love and I'm not going to sugarcoat anything to spare your feelings.

If that offends you... I am sorry, but if you didn't immediately close this page and you are still reading this... at least hear me out.

Let's face it...

If you were capable of achieving a healthy weigh on your own, you'd already have the body you want, wouldn't you?

No one grows up wanting to be morbidly obese, yet here you are.

If you're like I was... you've probably accepted the fact that you are simply meant to be fat and there is nothing you can do about it.

Trust me... I get it.

Dieting sucks.

So does exercising.

The thought of eating 6 ounces of grilled, skinless chicken, rice cakes, and some steamed broccoli without butter day after day is fucking horrible.

I'd rather be fat.

Doing burpees until you puke, or jogging while your man-boobs are jiggling with every step isn't any fun either.

It's much easier to accept your fate, give up, and stop trying to lose weight.

That's what I did.

And then I discovered a better way...

One that included lots and lots of bacon!

Back when I was obese...

None of my friends ever said anything to me about my weight or my eating habits.

I get it...

It's a touchy subject and I am certain that no one wanted to hurt my feelings.

But I wish someone would have come up to me, grabbed me by the shoulders, looked me square in the eye, and said:

"Listen up fat ass... if you don't do anything about your weight you're gonna fucking die a whole lot sooner than you should."

I probably would have punched them in the face...

But, if it helped me realize the severity of my situation...

I would have been eternally grateful for them caring enough to speak the truth!

So consider this page your wake up call.

Set up a call below and let's chat.